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Congrats to the 2023 Phoenix Award and
Award of Excellence Winners!
BEST OF PHOENIX
Ga State Parks Launches All-Terrain Track Chairs
Pineapple Public Relations on behalf of
Georgia State Parks & Historic Sites
PROJECT AWARD WINNERS
Annual Reports
Phoenix Award: Building A GreATLife Together, Invest Atlanta with Troy King, Inc. and Phraseology
Award of Excellence: Children’s Impact On the Community We Serve, Children’s Healthcare of Atlanta with Jackson Spalding
Best Use Of Branded Content
Phoenix Award: Arby’s Dethrones Competitors With Pusha T Rib Diss, MSL on behalf of Inspire Brands
Best Use of Data/Analytics
Phoenix Award: Building Authority In A Crowded Space, Weber Shandwick on behalf of Randstad USA
Best Use Of Social Media, Organic / Earned
Phoenix Award: Pediatric Doctors Channel Their Inner Taylor Swift, Children’s Healthcare of Atlanta
Award of Excellence: Keeping Fenton “Reel”, The Wilbert Group on behalf of Hines And Columbia Development
Best Use Of Social Media, Paid
Phoenix Award: Ready To Join Us? Filling Jobs At Jones Dairy Farm, Full Tilt Consulting on behalf of Jones Dairy Farm
Blogs
Phoenix Award: Lenbrook Women Make History, Latitude 34 PR And Lenbrook
Brochures, Print
Phoenix Award: Recruiting UGA’s Next Top Scholars: The Booklet, Morehead Honors College, University Of Georgia
Creative Tactics
Phoenix Award: DefenseStorm Launches Refreshed Tradeshow Strategy, Arketi Group and DefenseStorm
Award of Excellence: A Taste Of North Carolina’s Brunswick Islands, Pineapple Public Relations on behalf of North Carolina’s Brunswick Islands
Award of Excellence: Jimmy John’s Rolls Out Epic 4/20 Celebration, MSL on behalf of Inspire Brands
Digital Newsletters
Phoenix Award: Associate Appreciation Week 2022 Daily Newsletter, White Cap
Award of Excellence: Employer Brand Through Assuranceamerica Newsletter, Full Tilt Consulting on behalf of AssuranceAmerica
Digital Publications (Single Issue Newsletters/Booklets/Calendars)
Phoenix Award: Agilysys Handbook Enlightens Hospitality Industry, Arketi Group and Agilysys
Executive Communications
Phoenix Award: Elevating Mallory As A Leader in Mitigating Risk, Babbit Bodner on behalf of Mallory Agency
Feature Stories
Phoenix Award: Healthcare Angel Responds to Mid-Flight Emergency, Children’s Healthcare of Atlanta
Award of Excellence: Feature Story Ups Georgia Film Academy Enrollment, Cookerly PR on behalf of Georgia Film Academy
Magazines
Phoenix Award: 2022 Almanac, Vol. 1, University Of Georgia College of Agricultural and Environmental Sciences
Award of Excellence: Emory Nursing Magazine Fall 2022, Emory University Nell Hodgson Woodruff School of Nursing
Media Relations, Associations/Government/Nonprofit Organizations
Phoenix Award: Operation Surprise 2022, The Home Depot Foundation with Big Red Rooster, MSL, Pullspark and Sunshine Sachs Morgan & Lylis
Award of Excellence: Cars & ‘Q for the Cause, ProjectPR on behalf of The Cystic Fibrosis Foundation, Georgia Chapter
Award of Excellence: YMCA of Metro Atlanta: Community Support for All, Cookerly PR on behalf of YMCA of Metro Atlanta
Media Relations, Business-To-Business
Phoenix Award: Kenco Group Builds Supply Chain Media Momentum, Arketi Group and Kenco Group
Award of Excellence: Stryten Energy Powers Up in Media Relations, Arketi Group and Stryten Energy
Media Relations, Consumer Products, Food & Beverage
Phoenix Award: Three Cheers For Cheerwine Ale, RHPR on behalf of Cheerwine
Award of Excellence: Building Hype Through Hometown Pride, Weber Shandwick on behalf of McDonald’s
Media Relations, Consumer Products, Health Care
Phoenix Award: Giving Children Better Vision For Life, Babbit Bodner on behalf of Treehouse Eyes
Award of Excellence: Children in Crisis: Tackling Mental Health, Cookerly PR on behalf of Children's Healthcare of Atlanta
Media Relations, Consumer Products, Non-Packaged Goods
Phoenix Award: The Home Depot Counts Down To Spring, MSL and Hartmann Studios on behalf of The Home Depot
Award of Excellence: Scout: Big News, Tight Deadlines, Powerful Results, The Wilbert Group on behalf of Scout Motors
Media Relations, Consumer Services
Phoenix Award: Kaiser Permanente Supports Georgia Rural Health, Cookerly PR on behalf of Kaiser Permanente
Award of Excellence: Primrose Schools® Caring and Giving Food Drive, Primrose Schools
Most Effective Influencer Promotion
Phoenix Award: Building a Community of Influence, The Wilbert Group on behalf of Hines and Columbia Development
Award of Excellence: Babbit Bodner: Queso Mama X Mud Pie Campaign, Babbit Bodner and Queso Mama in Collaboration With Mud Pie
Online Videos
Phoenix Award: Jimmy John’s Yung Gravy X MILFs, MSL on behalf of Inspire Brands
Award of Excellence: FLEETCOR News Brief, FLEETCOR
Award of Excellence: Meet The Makers: Chromatic Portal, The Wilbert Group on behalf of Selig Enterprises
Podcasts
Phoenix Award: Hope And Will: A Parenting Podcast, Children’s Healthcare of Atlanta
Award of Excellence: Cultivating Curiosity, University Of Georgia College of Agricultural and Environmental Sciences
Award of Excellence: Whitecap Capcast Podcast, White Cap
Research / Evaluation
Phoenix Award: Arketi & Kӧrber Deliver Leads Through Research, Arketi Group and Kӧrber Supply Chain
Social Media Campaign, Multi-Channel
Phoenix Award: Patients Give Sneak Peek to New Pediatric Hospital, Children’s Healthcare of Atlanta
Award of Excellence: Brash Coffee Opens at The Works, The Wilbert Group on behalf of Selig Enterprises
Webcasts
Phoenix Award: Iron Mountain Webcasts Secure $36m in Bookings, Arketi Group And Iron Mountain
Websites
Phoenix Award: Teton Raptor Center Website Soars to New Heights, Cookerly PR on behalf of Teton Raptor Center
Award of Excellence: Fintwist Engages Employers & Employees With Arketi, Arketi Group and Fintwist
Websites/New Digital Platform
Phoenix Award: Creating A New Team Member “Hub”, Goodwill of North Georgia
Award of Excellence: Digital Tool Evaluates & Benchmarks Supply Chains, Arketi Group and Kӧrber Supply Chain
PROGRAM AWARD WINNERS
Community Relations, Associations/Government/Nonprofit Organizations
Phoenix Award: McDonald’s Drive Up Hiring Days Gets 20,000 Hired, Weber Shandwick on behalf of McDonald’s
Award of Excellence: Operation Surprise 2022, The Home Depot Foundation with Big Red Rooster, MSL, Pullspark and Sunshine Sachs Morgan & Lylis
Community Relations, Business Products
Award of Excellence: RaceTrac & Full Tilt Driving Teacher Appreciation, Full Tilt Consulting with RaceTrac
Community Relations, Business Services
Phoenix Award: Limeades For Learning Gets A Pop Culture Boost, MSL on behalf of Inspire Brands
Award of Excellence: Survivors Speak: Impactful Insights On Trafficking, IHG Hotels & Resorts And Polaris
Content Marketing, Business Products
Phoenix Award: Arby’s Dethrones Competitors with Pusha T Rib Diss, MSL on behalf of Inspire Brands
Events Or Observances, More Than Seven Days, Associations/Government/Nonprofit Organizations
Phoenix Award: Changing Lives Through Football, Babbit Bodner on behalf of Peach Bowl, Inc.
Events Or Observances, More Than Seven Days, Business, Products
Phoenix Award: An EV Brand Launches, An Iconic Brand Ignites, The Wilbert Group on behalf of Scout Motors
Award of Excellence: L.L.Bean Goes “Off The Grid”, Jackson Spalding on behalf of L.L.Bean
Events Or Observances, Seven Or Fewer Days, Associations/Government/Nonprofit Organizations
Phoenix Award: Cars & ‘Q for the Cause, ProjectPR on behalf of The Cystic Fibrosis Foundation, Georgia Chapter
Events Or Observances, Seven Or Fewer Days, Business To Business
Phoenix Award: Survivors Speak: Impactful Insights on Trafficking, IHG Hotels & Resorts and Polaris
Events Or Observances, Seven Or Fewer Days, Consumer Products
Phoenix Award: Halloween And Holiday Virtual Media Showcase 2022, MSL and Hartmann Studios on behalf of The Home Depot
Events Or Observances, Seven Or Fewer Days, Consumer Services
Phoenix Award: Cobb EMC’s Recycle Day & Drive Electric Earth Day, Cobb EMC
Award of Excellence: Highlighting The Reimagined Mixed-Use Phipps Plaza, Cookerly PR on behalf of Simon Property Group
Influencer Marketing To Expand Awareness
Phoenix Award: Scary Good Influencer Campaign For Penguin Dry Ice, Full Tilt Consulting on behalf of Penguin Dry Ice
Award of Excellence: Halloween Gifting Campaign From Orkin Pest Control, Jackson Spalding on behalf of Orkin Pest Control
Award of Excellence: Hooters Calls Winning Play With O-Line Nil Deal, Cookerly PR on behalf of Hooters
Award of Excellence: Papa John’s Expands Dough & Degrees, Papa Johns
Integrated Communications, Associations / Government / Nonprofit Organizations
Phoenix Award: The Kentucky Wildlands Launches Waterfall Trail, Pineapple PR on behalf of The Kentucky Wildlands
Award of Excellence: Emory School Of Nursing Ranked No. 1 By U.S. News, Emory University Nell Hodgson Woodruff School of Nursing
Award of Excellence: Pursuing Possible: Turning “I Can’t” Into “I Can”, Jackson Spalding on behalf of Shepherd Center
Integrated Communications, Consumer Products
Phoenix Award: The Home Depot Berkshires Home Makeover, MSL on behalf of The Home Depot
Integrated Communications, Consumer Services
Phoenix Award: Cobb EMC’s Outage Alerts Launch Campaign, Cobb EMC
Award of Excellence: Primrose Schools® Summer Adventure Club, Primrose Schools
Integrated Communications, Food And Beverage
Phoenix Award: Telling The Sweet Vine To Bar Chocolate Story, Dialogue on behalf of Vine To Bar Chocolate
Award of Excellence: Arby’s Brings Its Smoked Meat Expertise to Bourbon, MSL on behalf of Inspire Brands
Integrated Communications, Retail Stores And Restaurants
Phoenix Award: Mendocino Farms Makes Moooves into Seattle, Jackson Spalding on behalf of Mendocino Farms
Award of Excellence: Ben Affleck Runs On Dunkin’, MSL on behalf of Inspire Brands
Internal Communications, Business, Fewer Than 10,000 Employees
Award of Excellence: MyEMC Intranet Modernization Design and Launch, Cobb EMC Communications and Information Technology
Internal Communications, Business, More Than 10,000 Employees
Phoenix Award: Project Phoenix: Building a Company for the Future, Newell Brands
Award of Excellence: Piedmont Empowered Intranet, Piedmont Healthcare
Issues Management
Phoenix Award: Project Phoenix: Building a Company for the Future, Newell Brands
Marketing, Business-To-Business, Products
Phoenix Award: Fiserv Gift Card Gauge Enlightens Retail Market, Arketi Group and Fiserv
Marketing, Business-To-Business, Professional And/Or Financial Services
Phoenix Award: Businesses Win When They Support Diverse Women, Jackson Spalding on behalf of Agnes Scott College
Award of Excellence: DefenseStorm Reimagines Its Go-To-Market Strategy, Arketi Group and DefenseStorm
Marketing, Consumer Products, Food & Beverage
Phoenix Award: Buffalo Wild Wings Teams Up with Sauce Gardner, MSL on behalf of Inspire Brands
Award of Excellence: Baskin-Robbins Unveils Bottomless Brunch, MSL on behalf of Inspire Brands
Marketing, Consumer Services, Healthcare Services
Phoenix Award: City of Hope Atlanta: Personalized Cancer Care, Cookerly PR on behalf of City of Hope Atlanta
Most Effective Agency Campaign
Phoenix Award: Stay Informed And Stay Covered, Jackson Spalding on behalf of Georgia Department of Human Services
Most Effective Campaign On A Shoestring Budget ($5,000 Or Less)
Phoenix Award: Leadership Office Visits/Show The LOV, Piedmont Healthcare
Award of Excellence: Cars & ‘Q For The Cause, ProjectPR on behalf of Cystic Fibrosis Foundation, Georgia Chapter
Most Effective Corporate Social Responsibility Campaign
Phoenix Award: L.L.Bean Goes “Off The Grid” For Mental Health, Jackson Spalding on behalf of L.L.Bean
Award of Excellence: Aaron’s Celebrates 20 Years Of Changing Lives, The Wilbert Group on behalf of The Aaron’s Company, Inc.
Most Effective Diversity, Equity & Inclusion Campaign For External Audiences
Phoenix Award: Ga State Parks Launches All-Terrain Track Chairs, Pineapple Public Relations on behalf of Georgia State Parks & Historic Sites
Most Effective Diversity, Equity & Inclusion Campaign For Internal Audiences
Phoenix Award: White Cap Inclusive Behaviors Campaign, White Cap
Award of Excellence: “Faces Of Children’s” Series Fosters Belonging, Children's Healthcare of Atlanta
Most Effective In-House Campaign
Phoenix Award: Building The Children's Talent Community, Children’s Healthcare of Atlanta
Award of Excellence: Papa Johns Expands Dough & Degrees, Papa Johns
Multicultural Public Relations
Phoenix Award: Assurance America Is "Seguros Al Volante", Hope-Beckham Inc. on behalf of Assurance America
Public Service, Associations / Government / Nonprofits
Phoenix Award: Atlanta Makes Affordable Housing History, Cookerly PR on behalf of Community Foundation for Greater Atlanta
Public Service, Partnerships (Funded Jointly By Businesses & Other Organizations, Including Nonprofit & Government
Phoenix Award: Ga State Parks Launches All-Terrain Track Chairs, Pineapple Public Relations on behalf of Georgia State Parks & Historic Sites
Reputation / Brand Management
Phoenix Award: Papa Johns Expands Dough & Degrees, Papa Johns
Duplicate Awards
Ordering duplicate awards is a one-time opportunity, now through Dec. 1. Awards from 2023 will not be available again in the future. Order your duplicate awards here.
Orders will be delivered in January 2024 and shipped UPS Ground. We are unable to offer delivery before the holidays.